- Lightfastness of finished print - results of 6 or more on the Blue Wool Scale in all areas of the print - or its equivalent under empirical test conditions.
- Guild standard pH for substrate of 7-9 (NB the interim position of pH 7-10 has now reverted).
- Minimum weight of substrate of 250gsm.
- Only inks approved by the printer manufacturer must be used.
- ArtSure prints must be created from approved materials that have been tested in a UKAS Laboratory or international equivalent. Most manufacturers of fine art inks and papers will test to Guild standards and will be able to provide certificates of compliance.
- It is recommended that prints carry the following information: title; artist's and, where different, publisher's name; the year; country of origin; the international copyright symbol; Guild ArtSure logo if registered.
Print Standards
ArtSureTM - Digital print quality you can trust
The purpose of the Guild Print Standards is to protect the interests of consumers and maintain confidence in the art and framing industry. Artists, publishers and fine art printers are encouraged to promote their high production standards and the integrity of their limited editions by following Guild Standards and should ideally be used in conjunction with BS 7876:1996.
In 2015 the Fine Art Trade Guild launched its ArtSureTM scheme to help creators of digital fine art prints to promote their adherence to the standards in a new way. The ArtSure logo and branding can be used on and with prints created by or for an ArtSure member that meet the standard and are registered on the ArtSure database. It can also be used by a printer, manufacturer or publisher of open edition unregistered prints in supporting marketing materials.
Key requirements
